8 Attractive Digital Content Ideas For Every Purpose
Getting traffic and marketing your digital content is more than just churning out post after post.
If you plan on engaging your audience meaningfully, one of the best strategies you could adopt is publishing the right digital content that will resonate with your business purpose and target market.
Once you’ve determined the type of content that fits your audience to a tee, you’ll definitely see more value for your business—increased traffic, better brand awareness, and heightened engagement, just to name a few. The list below is by no means exhaustive, but it does enumerate the most relevant content types most businesses can use.
Blogging Stats from neilpatel.com
1. Blog Posts
Blog posts are the lifeblood of content marketing as shown by the above stats. They good for conveying your primary and secondary messages. Typical posts range anywhere from 200 to 2,500 words depending on what your audience prefers and the format you use. Having a blog that your regularly update provides you a platform where you can connect and reach more readers.
With 81% of consumers in US having a high trust in information and advice from blogs, opting for regular content is good for building your authority and showing that you’re a credible source of information. Moreover, Google loves content, you’ll rank higher if you have lots in your blog arsenal!
If you want to build a relationship with your clients or readers, newsletters are a good way to go. This is a great way to provide convenience to your audience by delivering your digital content and announcements straight to their inbox, without them having to visit your site every time.
Newsletters are also a marvelous way to build your email list. As much as 57% of email subscribers spend anywhere from 10 to 60 minutes reading marketing emails during the week. Having subscribers is just the tip of the iceberg and if you want a standing chance of your newsletters of being read, you must also get creative with your email subject lines.
Infographics are a good way to visualize and sum up the gist of your message, especially if you have lots of data to present. These kinds of digital content are shared and viewed more because they’re easily digestible and take less time to read through without having to take on less information.
If your aim is to go viral, infographics is one of your safest bets. Publishers who typically use infographics receive an increase in traffic of an average of 12% compared to those who don’t. You can either hire a graphics designer to create one or use visual.ly where infographics start at $2,500.
Ebooks are another great way to build trust and establish yourself as an authority on a particular topic. You can either tender it as an opt-in offer, as a free or paid resource in your site, or even sell it at Amazon directly. Basically, ebooks are longer in content and are often downloadable. A good benchmark for the length of an ebook is around 10,000 words. Make sure to divide the material in related chapters to make it easy to digest.
More than just the content, make sure you pay attention to the graphics and formatting of your ebook. You may want to create a pdf version as well so you can embed different types of media such as audio and video in your ebooks.
5. Special Reports or White Papers
Special reports and white papers provide important, useful information that has been researched thoroughly. If metrics and numbers are a key part of a topic then by all means feel free to use this type of digital content. This is a good way to drive traffic to your site and build credibility through sharing valuable data. A good way to make this type of content palatable to the majority is to present it in an engaging way.
Most reports and white papers aid in readers’ decision making process and are often regarded as a premium resource. A study by Lead Generation Marketing ROI revealed that 35% of the respondents stated that white papers are an effective tool in getting high-value leads. Having this as one of your opt-in offers is a sure-fire way to build a highly qualified email list.
6. Guides and Tutorials
Guides and tutorials are good for collating numerous information and additional links in just one place. It serves as a lesson plan to map out directions and how-to’s for DIY projects and other step-by-step activities. To make sure you get your instructions as clear as possible, try to incorporate different media elements either in audio or visual kind. Visual materials can be in the form of simple images, diagrams, or illustrations.
Whatever additional elements you choose, the perfect combination is always the one that most clearly communicates the learning objective you’re trying to achieve for your intended audience. Most of all, remember to engage the reader and don’t forget to demonstrate the significance of learning the specific topic of your guide or tutorial.
List + articles = “listicles.” Listicles have mass appeal—they’re short and sweet plus they’re packed with info you can skim in a few minutes. Listicles have caught popularity in recent years and as much as some writing purists hate it, they’re probably here to stay. This type of digital content is probably one of the best ways to engage a younger audience since it’s much easier to read than traditional articles.
Aside from the convenience it brings, listicles are also less demanding to write. You just have to write a paragraph or so for each number and you’re pretty much all set for that item.
Interviews are content gold. Not only are they an amazing way to garner traffic but it’s also an excellent way to come up with compelling information. More than the just the value of interviews, you can easily repurpose content for future use either as another blog post or as part of your ebook. Additionally, interviews are also a good way to expand information on a specific topic.
Choosing the Right Content For Your Needs
There is no single, one size fits all content strategy that will work for everyone so it’s particularly important to take your business goals and needs into consideration. Try out different alternatives and see what works for you.