The Truth On Hiring Writers: 5 Shrewd Tips For Improved Content
With the rise of online marketplaces, it’s safe to say that you can pretty much find writers everywhere.
Among the sea of writers, there are those who write to live and those who live to write, but knowing the difference between the two usually spells the quality of content you’ll receive.
It can be daunting to find the right one for a certain project, and you may find yourself buried in choices and cover letters so here are a few tips to help you find that one writer who is perfect for your goals.
Have a specific goal
You won’t be able to achieve a goal if you don’t clearly take the time out to set it. So, ask yourself “Why do I need a writer? What am I trying to achieve?” Answers to these questions may be very diverse, but here are a few reasons why you might need a writer:
- To write a professional, quality e-book
- To enhance SEO
- To create regular blog posts that keep your audience engaged
- To write guest posts
- To create a buzz on social media
- To write instructions manuals for different products (the writer should be able to understand the technical terms)
- To write academic papers (the writer should be familiar with your required academic writing style and should have a relevant learning background)
- To write fiction stories (stand out creative writing skills are difficult to find, and not every writer has the talent to weave plot lines that make for absorbing and appealing stories
There are lots of different goals, but each objective requires specific skills. Knowing exactly what you want to achieve sets you on the right path to finding the perfect fit.
Set high standards
There are certain factors to keep in mind with any type of writing. Here are a few things you should always take into account:
Content uniqueness – This is a must regardless of what kind of content you need. Plagiarized content is penalized by Google’s page ranking algorithm and gives you no value for the amount you paid.
Readability – Unfortunately, there are “writers” out there who just take a piece of content and spin it with software to create several new articles that make no sense. Poorly spun content doesn’t work for most readers and Google doesn’t like it either.
Spelling and grammar – These must always be impeccable. If you need fluff content just so that you can put links into it, extraordinary language skills are not a must.
Understanding the topic – Who is your audience? What is the content about? Is the writer creating content for complete beginners or for people who already know a lot about the subject? What aspect of the topic do you want the writer to emphasize? Make sure he or she knows these things in order to give you the kind of content that best fits your needs.
Deadlines and availability – if you have very tight deadlines, you must find someone who can abide to them. The same goes for long term commitments. You can’t work with a writer who says he’ll be available for months and then just disappears in the wind. Prompt communication is very important to ensure success. It should not take ages before you receive an answer from a writer.
Balance price with quality
Great writers usually don’t work for low prices, they don’t need your pennies because they already have great offers. That is why you must find a suitable candidate who charges a reasonable price.
Although in general you get what you pay for, it is very sad that there are people with outstanding skills who would work for amazingly low prices in order to make a living. There also are people who charge a lot although they might not have the necessary skills to create quality piece of writing.
There are several ways to pay a writer depending on your purpose: by the word, by the hour, by the written piece or by an ongoing salary. Whatever the contract terms, make sure that what you pay is more or less equivalent to the quality of the final written piece.
Most often than not, this fee varies according to length, topic complexity, and number of drafts required, to name a few.
If you find a great writer with whom you’ve been working for a long time, you may also pay by an ongoing fee. It is more cost-effective for the employer and at the same time secures a steady income for the writer.
Insist on a trial run
Since you never know for sure how good a writer is, this step is essential to differentiate quality writers from mediocre ones. This is also important in order to get a feel how a writer works. Here are a few things you can determine after a trial run:
- Whether the writer honors deadlines
- Willingness to make changes if the requirements were not met
- Writing style
- Language skills
- Ability to stay on topic and deliver informative content
- Technical proficiency/creativity depending on what kind of content you need
- How responsive the writer is in terms of communication with you
If you like the writer’s work and he or she likes you as an employer (you pay on time, you give clear directions, you answer promptly to questions), this might develop into a nice collaboration in the long run.
Trust your gut
Your intuition is also a wise adviser. Sometimes you can’t find the right reasons why you don’t feel this writer or you just don’t feel comfortable with choosing him or her. In these cases, it’s best to trust your instincts. However, it’s important to not discriminate candidates based on prejudices such as those only coming from countries with English as first language are the only quality writers out there.
This is not always true, of course. As much as there are poorly literate people in the said countries, the vice versa could also be true for countries whose second language is English.
There is a difference between being intuitive and being close-minded so make sure you take the time out to know where you’re leaning toward when making a decision on matters such as this.
Hope this will help you on your quest to find the right writer for your project needs!