6 Remarkable Tips For Quality Social Media Posts
Keeping your social media audience engaged is a lot more difficult than a few years ago. In the past, it was enough to just post and let your content do its marketing.
Currently, social traffic has has increased to more than 350%, making for an unprecedented growth in any segment of technology. With today’s competition, businesses have to interact with their audience, keep their attention for your message to be noticed, and overall amp up their efforts or be left in the dust by other highly engaging business.
Otherwise, people will associate you with a generic business that provides a vague business proposition. Simply put, you have no brand value. Companies should avoid this by all means.
Here are a few tips to make sure you only publish quality social media posts that helps to develop your business.
Integrate thought-provoking images into your posts
For the most part, you have less than 2 seconds to grab the user’s attention while they mindlessly scroll through their newsfeed. It’s been proven that images hold people’s attention for longer than mere text alone. Statistics show that the most shared and re-shared content in Facebook are photos with 70% of links being this particular type.
Images that contain quotes or questions are a good way to make your audience linger longer on your post (just make sure it’s relevant to your brand’s message). For starters, you could ask questions about related events and trends in your industry.
Invite people to take action
Inviting people to share their opinions on your blog’s or Facebook’s comment section is one great way to engage your audience with your posts. Studies have shown that people are more likely to choose a brand if they have previously engaged with them in a memorable discussion. For example, if you sell teeth whitening products you could ask people what they think about the risks of professional laser whitening and if the costs are indeed justified. Most often than not, comments will start pouring because everybody has something to say especially to prove someone else wrong.
There is a also a certain type of post that’s quite popular in social networks nowadays. People are invited to answer a question and perform a certain action depending on what they answer: like if you disapprove, share if you agree or comment if you don’t know and would like to find the answer. Make sure you incorporate any of these cal-to-actions to improve your likes and shares.
Optimizing The Time Of Your Posts To Get The Biggest Traffic
Your goal is to make your post is visible to as many people as possible. Based on the simple laws of probability, the more people see your posts, the more likely it is that you’ll find people interested in what you share. Statistics show that the most favorable times to share content are at noon and a bit after 7 p.m.
If you think about it, it’s definitely natural to post at times when people finish work or they are on break.
You also have to take into account the ideal frequency of your posts—post too little or too much and you’re bound to turn off your audience. Do some testing in order to determine this.
However, this varies depending on where in the globe your audience. Don’t just take my word for it and feel free to try what different times of the day are the best to engage your audience.
Organize contests to expand your reach and visibility
This works by offering a valuable product as a prize to a lucky winner. In order to enter the race, people must do one or more of the following actions: like the company’s Facebook page, share the post, tag at least x number of friends that would be interested in joining the race.
As you can see, you get free publicity. It is important to set an end date to create a sense of urgency. You must also state that your business cares about transparency and equal chances, so the winner will be chosen randomly through sites like Random.org. The whole process will be recorded so that nobody can doubt the credibility of the contest.
Another thing you could do is to award three prizes for the best works, such as: the funniest memes on a certain topic, the comments with the highest number of likes, the videos with the most thumbs up on Youtube etc. The topic of the contest depends on your niche, but the prizes still must be valuable.
Use links in your posts
If your purpose is to direct people to an online store or blog post, it is effective to include the links in your post. The number one thing to worry about is how to make people click that link. Needless to say, call-to-actions are mandatory. Secondly, your titles must make people curious or evoke the right emotions in order for people to truly take action.
Here are a few examples of titles that urge people to see what’s next:
- This is how I made $10k with my blog (curiosity-driven)
- 10 Tips For Dramatically Better Emails (emotionally-driven)
- These 5 animal species will cease to exist by 2050 (curiosity-driven)
Once you managed to attract visitors, it’s up to the quality of your content to keep them on your site. A couple of minutes skimming through your content are enough to make the difference between losing and gaining a subscriber.
Therefore, your content should be well structured with short paragraphs that have meaningful subtitles. Lists of tips or steps are very popular these days because it takes less than a minute to know if an article contains the piece of information that you’re looking for so make sure you integrate those in your posts.
Show that you are credible
Sometimes it could be necessary to float your own boat. If you have any appearances in the press, make sure you share it on your social media accounts. This also goes if you attend any important event in your industry, make sure to take a picture and share it with a relevant hashtag. Associating yourself with different strong figures in your field also makes you look for trustworthy in the eyes of potential customers, just make sure to do it genuinely so other experts in your industry would always be willing to connect with you.
The key is to create posts that allow your followers to engage in conversation with you or with others. Making posts personal and visual builds a rapport with your audience. Once they begin to trust you as a brand, it’s up to you to keep posting quality content that sustains their interest for an extended period of time.